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Buying a Franchise in India: What the Brochure Won't Tell You
40% of Indian franchise outlets do not survive past year 2 — even during a boom. The brands with the strongest national marketing often have the weakest per-unit economics. Here is how to read the numbers before you sign.
How Indian Small Businesses Can Win on ONDC in 2026
ONDC has 7 lakh+ sellers across 600 cities, but 70% of them are small businesses — and the ones actually gaining aren't treating it like Amazon. They're using ONDC as a silent distribution layer beneath their existing business, reaching 50+ buyer apps at once without paying 25–35% platform commissions.
Hiring Your First Employee in India: The 2026 Legal Checklist
India's four new Labour Codes, activated in November 2025, changed the rules for every employer — including founders hiring employee number one. Miss the appointment letter, the 50% basic-wage rule, or the revised gratuity clock and you build hidden liabilities that surface only at due diligence.
How to Price Your Product in India: The Margin Math Most Founders Get Wrong
Most Indian founders calculate gross margin and feel safe. The number that actually decides survival is contribution margin — what remains after six cost layers between the sale and the bank account. Here is how to build the right price from the floor up.
How to Start a Business in India While Still Employed: The Moonlighter's Playbook
India's most studied consumer founders ran their companies as side projects for 12-24 months before quitting their jobs. Here is a step-by-step playbook for building a business while drawing a salary — and knowing when your runway is long enough to jump.
WhatsApp Marketing for Indian Small Businesses: The 2026 Playbook
India has 535 million WhatsApp users and 1.5 crore businesses on the platform — yet most small business owners are still treating it like a broadcast tool. The ones actually growing are using catalogues, two-way conversations, and vernacular broadcasts to convert at 3–7× the rate of their Instagram campaigns.