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Showing 28 articles matching your filters

A Zepto-style dark store interior in an Indian metro city with packed grocery orders ready for 10-minute delivery
Case Studies

Zepto Case Study: How Two Teenagers Rewired India's Grocery Market

Aadit Palicha and Kaivalya Vohra dropped out of Stanford at 19 and built a ₹9,669 crore quick commerce business in four years. Here is exactly how they did it — the dark store model, the unit economics, and the brutal regulatory battle now threatening the whole sector.

14 min read
An Indian entrepreneur reviewing market research notes on a laptop in a small Bengaluru office
Market Research

How to Research a Business Idea in India Before You Spend ₹1 Lakh

CB Insights found 42% of startups die because nobody wanted what they built. In India, the signals were always there — free in Google Trends, MCA21 filings, and WhatsApp conversations. Here is how to read them in two weeks.

12 min read
A small Indian e-commerce seller organising inventory in a compact warehouse with shelves of packed orders
Operations

Inventory Management for Small Indian E-commerce Sellers

Running out of stock kills your rankings. Overstocking kills your cash flow. Here is the practical inventory management playbook built for Indian e-commerce sellers doing ₹5 lakh to ₹2 crore a year.

11 min read
A young Indian founder sitting alone at a desk late at night, papers scattered, looking contemplative
Mindset

Why Most Indian Founders Quit at Month 8 — and How to Stay

Most founders do not quit when their business fails. They quit when it is starting to work — in the 6–12 month window where complexity has outrun their systems, savings are nearly gone, and traction has not yet turned into the revenue that justifies the sacrifice.

13 min read