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An Indian entrepreneur reviewing a franchise agreement inside a well-lit retail outlet in a Tier 1 city mall
Entrepreneurship

Buying a Franchise in India: What the Brochure Won't Tell You

40% of Indian franchise outlets do not survive past year 2 — even during a boom. The brands with the strongest national marketing often have the weakest per-unit economics. Here is how to read the numbers before you sign.

13 min read
Home chef packing tiffin dabbas in a small Indian kitchen for daily subscription delivery
Case Studies

How India's Tiffin Services Cross ₹1 Crore: The Subscription Playbook

Cookr hit ₹7.64 crore in FY2024. Mealawe delivers 30,000 meals a month from Pune. Here is exactly how India's tiffin operators cross ₹1 crore — the subscription model, ONDC shortcut, and the FSSAI rule change that removes the biggest growth ceiling.

20 min read