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Buying a Franchise in India: What the Brochure Won't Tell You
40% of Indian franchise outlets do not survive past year 2 — even during a boom. The brands with the strongest national marketing often have the weakest per-unit economics. Here is how to read the numbers before you sign.
India's Account Aggregator: The ₹3.82 Lakh Crore Fintech Bet
India's Account Aggregator network powered ₹3.82 lakh crore in credit in FY26 and processes 7 lakh consents per day. Most fintech founders haven't touched it. Here's what it does, how to build on it, and the gaps that still make it incomplete.
Why Indian Founders Get Their Market Size Wrong — And What to Do About It
BYJU's built a $22 billion valuation on India's 250 million school-age children. The actual paying market was a fraction of that. India's first household spending survey in 11 years finally gives founders a free way to size their real market — before they pitch the wrong number to investors.
The Second Startup Syndrome: Why India's Best Founders Stumble the Second Time
India's most dangerous founder trap is not the first startup — it is the second one. The founders who built India's biggest companies have stumbled badly on their second acts, and the pattern behind every failure is the same: first-domain success mistaken for universal expertise.
Zepto Case Study: How Two Teenagers Rewired India's Grocery Market
Aadit Palicha and Kaivalya Vohra dropped out of Stanford at 19 and built a ₹9,669 crore quick commerce business in four years. Here is exactly how they did it — the dark store model, the unit economics, and the brutal regulatory battle now threatening the whole sector.
How to Research a Business Idea in India Before You Spend ₹1 Lakh
CB Insights found 42% of startups die because nobody wanted what they built. In India, the signals were always there — free in Google Trends, MCA21 filings, and WhatsApp conversations. Here is how to read them in two weeks.