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A Zepto-style dark store interior in an Indian metro city with packed grocery orders ready for 10-minute delivery
Case Studies

Zepto Case Study: How Two Teenagers Rewired India's Grocery Market

Aadit Palicha and Kaivalya Vohra dropped out of Stanford at 19 and built a ₹9,669 crore quick commerce business in four years. Here is exactly how they did it — the dark store model, the unit economics, and the brutal regulatory battle now threatening the whole sector.

14 min read
An Indian entrepreneur reviewing market research notes on a laptop in a small Bengaluru office
Market Research

How to Research a Business Idea in India Before You Spend ₹1 Lakh

CB Insights found 42% of startups die because nobody wanted what they built. In India, the signals were always there — free in Google Trends, MCA21 filings, and WhatsApp conversations. Here is how to read them in two weeks.

12 min read