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A Zepto-style dark store interior in an Indian metro city with packed grocery orders ready for 10-minute delivery
Case Studies

Zepto Case Study: How Two Teenagers Rewired India's Grocery Market

Aadit Palicha and Kaivalya Vohra dropped out of Stanford at 19 and built a ₹9,669 crore quick commerce business in four years. Here is exactly how they did it — the dark store model, the unit economics, and the brutal regulatory battle now threatening the whole sector.

14 min read
A small Indian e-commerce seller organising inventory in a compact warehouse with shelves of packed orders
Operations

Inventory Management for Small Indian E-commerce Sellers

Running out of stock kills your rankings. Overstocking kills your cash flow. Here is the practical inventory management playbook built for Indian e-commerce sellers doing ₹5 lakh to ₹2 crore a year.

11 min read