Blogs
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SUGAR Cosmetics: How India's Boldest Beauty Bet Rose — and What Reset It
SUGAR went from ₹3 crore in FY17 to ₹505 crore in FY24 — then gave back 18% of that in a single year as its valuation fell 83% from peak. This case study unpacks the subscription-box insight that built the brand, the omnichannel expansion that scaled it, and the four-brand trap that set it back.
Sole Proprietor vs Pvt Ltd vs LLP: The Indian Founder's 2026 Guide
Of the 31 lakh-plus companies registered with India's MCA, more than 90% are private limited. Most founders who started as sole proprietors or LLPs wish they had made that choice earlier. Here is the decision most first-timers get wrong — and what it costs.
The SME IPO Playbook: How Indian Businesses Are Going Public Below ₹25 Crore
In 2024, 243 Indian companies listed on BSE SME and NSE Emerge platforms, delivering an average listing-day gain of more than 70%. SEBI's 2025 amendment just raised the floor — and that is good news for founders who want real capital, not a listing-day lottery.
Buying a Franchise in India: What the Brochure Won't Tell You
40% of Indian franchise outlets do not survive past year 2 — even during a boom. The brands with the strongest national marketing often have the weakest per-unit economics. Here is how to read the numbers before you sign.
India's Account Aggregator: The ₹3.82 Lakh Crore Fintech Bet
India's Account Aggregator network powered ₹3.82 lakh crore in credit in FY26 and processes 7 lakh consents per day. Most fintech founders haven't touched it. Here's what it does, how to build on it, and the gaps that still make it incomplete.
Why Indian Founders Get Their Market Size Wrong — And What to Do About It
BYJU's built a $22 billion valuation on India's 250 million school-age children. The actual paying market was a fraction of that. India's first household spending survey in 11 years finally gives founders a free way to size their real market — before they pitch the wrong number to investors.