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An Indian startup founder reviewing market size spreadsheets on a laptop at a bright Bengaluru co-working space
Market Research

Why Indian Founders Get Their Market Size Wrong — And What to Do About It

BYJU's built a $22 billion valuation on India's 250 million school-age children. The actual paying market was a fraction of that. India's first household spending survey in 11 years finally gives founders a free way to size their real market — before they pitch the wrong number to investors.

13 min read
An Indian entrepreneur reviewing market research notes on a laptop in a small Bengaluru office
Market Research

How to Research a Business Idea in India Before You Spend ₹1 Lakh

CB Insights found 42% of startups die because nobody wanted what they built. In India, the signals were always there — free in Google Trends, MCA21 filings, and WhatsApp conversations. Here is how to read them in two weeks.

12 min read