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An Indian professional working on a laptop at a home desk, balancing a day job and a side business
Entrepreneurship

How to Start a Business in India While Still Employed: The Moonlighter's Playbook

India's most studied consumer founders ran their companies as side projects for 12-24 months before quitting their jobs. Here is a step-by-step playbook for building a business while drawing a salary — and knowing when your runway is long enough to jump.

13 min read
An Indian entrepreneur sketching a business plan in a notebook at a cafe table, pen in hand, phone beside them
Market Research

How to Validate a Business Idea in India Before You Quit Your Job

Most Indian founders waste money building before they have sold anything. Dunzo ran its entire validation on a WhatsApp group. Mamaearth tested on 700 mothers before launch. Here is the exact process — at any budget — to know your idea is real before you resign.

18 min read
A young Indian founder sitting alone at a desk late at night, papers scattered, looking contemplative
Mindset

Why Most Indian Founders Quit at Month 8 — and How to Stay

Most founders do not quit when their business fails. They quit when it is starting to work — in the 6–12 month window where complexity has outrun their systems, savings are nearly gone, and traction has not yet turned into the revenue that justifies the sacrifice.

13 min read