Addiction Recovery Support Platform
Digital support platform for alcohol and substance use disorder recovery — combining clinical assessments, de-addiction psychiatrist consultations, and peer support communities for patients and families.
At a glance
Monthly Revenue
₹2L – ₹15L
Time to First Revenue
3 months
Break-even
18-24 months
Setup Cost
₹12L – ₹28L
Gross Margin
58%
Difficulty
Advanced
Start Here — This Week
Partner with 3 de-addiction psychiatrists, build anonymous phone/video consultation, target corporate EAP programmes
Post-COVID alcohol consumption in India up 21%; family counselling demand for addiction-affected families growing rapidly
Revenue Model
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Things to Be Mindful Of
- Complete anonymity (no name required for first consultation) is the most important product design decision
- Al-Anon style family support groups within the app are powerful and underserved
Unit Economics
Real benchmarks from Indian operators in this space
Customer Acq. Cost
2500
Lifetime Value
20000
LTV : CAC
8
Avg Order Value
5000
Monthly Churn
30
CAC Payback
8
Monthly programme ₹3,000–₹7,000; insurance tie-ups and family subscription bundles improve LTV.
Search Demand Trend
Google Trends — India — past 5 years
Indian Competitors & Players
Know your competition before you start
Key players
| Company | Scale / Revenue Signal |
|---|---|
Vandrevala Foundation NGO | Free helpline; no ongoing digital support. |
Tulasi Healthcare Rehab Center | In-patient rehab; not digital-first. |
TTM Health Early Startup | Digital therapy for alcohol dependence; very early stage. |
State Business Incentives
Capital subsidies, grants & sector incentives available in your state
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Real Founder Story
Dr. Anil Bose
RecoverIn · Kolkata · 2021
Month 6
₹90K/month
Month 12
₹3.2L/month
Team size: 4 (2 psychologists, 2 tech)
What Worked
Family members are the buyers, not the addict. "Help your loved one" marketing to spouses and parents on Facebook drove 70% of sign-ups. Families pay ₹3,999/month for 24/7 counsellor access and progress monitoring.
Biggest Mistake
Tried to be anonymous app-only. Recovery requires human accountability. Added daily check-in calls with counsellors — 12-week sobriety rate went from 25% to 58%.
Licenses & Registrations
Pros & Cons
Pros
- 80M+ Indians have alcohol use disorder; 95% receive no treatment
- Family members (not patients) are often the buyers — reduces stigma barrier
- No consumer tech brand in this space in India
Cons
- Extremely sensitive category requiring clinical oversight
- Regulatory complexity with NDPS Act and psychiatric regulations
- Patient consent and data privacy requirements are very high
Real-World Proof
6 crore Indians affected by alcohol use disorders; 2 crore need treatment
— Only 1% of those needing addiction treatment access it — stigma and lack of affordable services drive the gap.
National Drug Demand Reduction Programme allocates ₹300 Cr for treatment centres and digital support
— Government partners with NGOs and private platforms for addiction support — accreditation creates revenue stream.
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Sources & References6
- [1]NIMHANS Substance Abuse Survey 2023 — 6 crore Indians affected by alcohol use disorders; 2 crore need treatment
- [2]Ministry of Social Justice NDDTCP Programme — National Drug Demand Reduction Programme allocates ₹300 Cr for treatment centres and digital support
- [3]Unit Economics — Monthly programme ₹3,000–₹7,000; insurance tie-ups and family subscription bundles improve LTV.
- [4]Google Trends — Search demand index — India, 5-year window
- [5]DPIIT Startup Recognition Database (Dec 2023) — Ministry of Commerce & Industry — DPIIT recognised startups
- [6]MCA21 Company Master Data — data.gov.in — Ministry of Corporate Affairs — registered MSME companies
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