Startup Profile

Affle India

Legal entity: Affle (India) Limited

Consumer intelligence platform for mobile advertising

SaaSListedB2B SaaS· Mumbai, Maharashtra· Est. 2005Website ↗
Affle is an Indian AdTech company that runs a consumer intelligence platform delivering app installs, recommendations and conversions through mobile advertising. Founded in 2005 and listed on Indian stock exchanges in 2019, it operates across India, Southeast Asia, the Middle East, Africa, Latin America and other emerging and developed markets. The listed entity was renamed Affle 3i Limited in Apr
Funding raised
Total disclosed
Latest valuation
₹25275.00 Cr
Most recent round
Latest revenue
₹5.00 Cr
FY FY26
Employees
FY FY26

Founders

  • Anuj Khanna Sohum

    Founder, Managing Director and CEO of Affle. An engineer-entrepreneur who founded and sold a tech startup during his college years before starting Affle in 2005, with a vision to build a lasting, acquisitive public technology company.

  • Anuj Kumar

    Co-founder of Affle, from a media and advertising background. Co-led the company through its 2019 IPO, one of the most successful Indian IPOs of that year.

Funding rounds

  1. IPO2019-08-08₹459.00 Cr
  2. Secondary2018-09-01₹130.00 CrLed by Malabar Investments

Financials

MCA / self-reported
Fiscal yearRevenueProfit / (Loss)Employees
FY26₹5.00 Cr
FY25₹13.00 Cr
FY24₹19.00 Cr
FY23₹11.00 Cr
FY22₹7.00 Cr
FY21₹4.00 Cr
FY20₹1.00 Cr
FY19₹1.00 Cr
FY18₹1.00 Cr

The full story

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Timeline

  1. 2025-04Renamed Affle 3i LimitedThe listed entity Affle (India) Limited was renamed Affle 3i Limited.
  2. 2021-06-15Acquired JamppAffle agreed to acquire Latin America-focused programmatic advertising firm Jampp for about 69 million dollars (around Rs 500 crore) to strengthen programmatic capabilities.
  3. 2021Acquired MAAS platform business and YouAppiAffle acquired the MAAS platform business and YouAppi assets, expanding its mobile app marketing stack.
  4. 2019-08-08IPO on Indian stock exchangesAffle (India) listed at Rs 745 per share, raising about Rs 459 crore, with an IPO market capitalisation of roughly Rs 1,900 crore. Widely described as one of the most successful Indian IPOs of 2019.
  5. 2017Acquired Vizury commerce businessAffle acquired Vizury's commerce business to expand its conversion-focused capabilities.
  6. 2014Acquired mDMP data management platformAffle acquired the mDMP data management platform.
  7. 2005Affle foundedAffle (Affordable Mobile) founded by Anuj Khanna Sohum, with co-founder Anuj Kumar; product and business launched in April 2006 across Singapore, India and the UK with the SMS2.0 product.

Data sources

  • seed-list · last fetched 2026-05-28
  • NSE filings · last fetched 2026-05-28
  • Screener.in · last fetched 2026-05-28
  • Wikipedia · last fetched 2026-06-01
  • Business Standard (Q4 FY24 results) · last fetched 2026-06-01
  • Business Standard (IPO) · last fetched 2026-06-01
  • Mint (Jampp acquisition) · last fetched 2026-06-01
  • Affle media / press · last fetched 2026-06-01
  • Tickertape (share price / market cap / FY25) · last fetched 2026-06-01
Updated 2026-06-01