Startup Profile

ApnaKlub

Legal entity: ApnaKlub Technologies Private Limited

A reseller-led B2B wholesale platform for India's kirana stores

B2B ServicesSeries AMarketplace· Bengaluru, Karnataka· Est. 2020Website ↗
ApnaKlub is a Bengaluru-based B2B wholesale platform that supplies FMCG goods to kirana stores and retailers in tier 2 and tier 3 India through a network of local wholesale partners and resellers. It lets small retailers buy at wholesale prices without the high minimum order quantities that traditional distributors demand. Founded in 2020, it competes with players such as Udaan, ElasticRun and Sho
Funding raised
₹166.00 Cr
Total disclosed
Latest valuation
Most recent round
Latest revenue
₹47.00 Cr
FY FY22
Employees
FY FY22

Founders

  • Shruti

    Co-founder and CEO of ApnaKlub. Former impact investor at Omidyar Network; conceived ApnaKlub during the COVID-19 lockdowns after seeing FMCG supply chains break down.

  • Manish Kumar

    Co-founder and COO of ApnaKlub. Brought around two decades of FMCG distribution experience to the company.

Funding rounds

  1. Series A (follow-on / close)2023-01-12₹49.80 CrLed by TrueScale Capital
  2. Series A2022-05-09₹83.00 CrLed by Tiger Global
  3. Seed2021-08-02₹29.05 CrLed by Surge (Sequoia Capital India)

Financials

MCA / self-reported
Fiscal yearRevenueProfit / (Loss)Employees
FY22₹47.00 Cr(₹12.00 Cr)
FY23₹278.32 Cr(₹55.63 Cr)
FY24₹536.78 Cr(₹47.93 Cr)

The full story

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Timeline

  1. FY24Revenue crosses Rs 537 croreGross revenue nearly doubles to about Rs 537 crore while net loss narrows to about Rs 48 crore.
  2. 2023-01Closes Series A at $16MAdds a follow-on tranche led by TrueScale Capital with ICMG Partners and Flourish Ventures, taking total funding to about $20M.
  3. 2022-05Series A led by Tiger Global ($10M)Raises about $10M led by Tiger Global at a post-money valuation of roughly Rs 266 crore.
  4. 2021-08Raises $3.5M seed roundSeed funding from Surge (Sequoia Capital India), Blume Ventures and Whiteboard Capital.
  5. 2020ApnaKlub founded in BengaluruShruti and Manish Kumar launch a reseller-led B2B FMCG wholesale platform for kirana stores during the COVID-19 period.

Data sources

  • seed-list · last fetched 2026-05-28
  • favicon · last fetched 2026-05-31
  • Entrackr · last fetched 2026-06-01
  • Inc42 · last fetched 2026-06-01
  • Entrackr · last fetched 2026-06-01
  • Entrackr · last fetched 2026-06-01
Updated 2026-06-01