Startup Profile

Beardo

Legal entity: Zeus Learning Private Limited

India's pioneering D2C men's grooming brand, now a Marico-owned business

E-commerceSeries BD2C Brand· Ahmedabad, Gujarat· Est. 2015Website ↗
Beardo is an Indian direct-to-consumer men's grooming brand founded in 2015 in Ahmedabad, starting with beard oil and beard wash before expanding into a wider grooming range. It is operated by Zed Lifestyle Pvt Ltd and was fully acquired by FMCG company Marico by 2020. In February 2026 Marico announced it would absorb the Beardo business directly into the parent through a voluntary liquidation of
Funding raised
₹3.00 Cr
Total disclosed
Latest valuation
₹400.00 Cr
Most recent round
Latest revenue
₹94.80 Cr
FY FY22
Employees
—
FY FY22

Founders

  • Ashutosh Valani

    Co-founder of Beardo. An entrepreneur from Ahmedabad who, with college friend Priyank Shah, spotted a gap in the Indian men's grooming market while running an earlier import business and launched Beardo in 2015. He later co-founded the beauty brand RENEE.

  • Priyank Shah

    Co-founder of Beardo. College friend and business partner of Ashutosh Valani, he co-built Beardo from 2015 into a leading men's grooming brand that was acquired by Marico. He also co-founded RENEE.

Funding rounds

  1. Acquisition (remaining 55% stake by Marico)2020-06-30₹400.00 CrLed by Marico
  2. Acquisition (45% stake by Marico)2017-03-20—Led by Marico
  3. Seed2016-01-01₹2.50 CrLed by Venture Catalysts
  4. Angel2016-01-01₹50.00 LLed by Kunal Bahl

Financials

MCA / self-reported
Fiscal yearRevenueProfit / (Loss)Employees
FY22₹94.80 Cr+₹75.50 L—
FY23₹106.60 Cr(₹6.10 Cr)—
FY24₹173.20 Cr+₹3.63 Cr—
FY25₹214.00 Cr+₹13.00 Cr—

The full story

Rich-text rendering of long_story is wired in the design pass.

Timeline

  1. 2026-02Marico to absorb Beardo into the parent company — Marico announced a voluntary liquidation of Zed Lifestyle and transfer of the entire Rs 214 crore Beardo business undertaking into Marico to drive operational synergies.
  2. 2025Crosses Rs 200 crore revenue for the first time — Beardo posted Rs 214 crore revenue in FY25 with PAT jumping 3.6X to Rs 13 crore, the first time it crossed the Rs 200 crore mark since acquisition.
  3. 2024Returns to profitability with 62.4% growth — Beardo crossed Rs 173 crore in revenue in FY24 (up 62.4%) and returned to profit with Rs 3.63 crore PAT after an FY23 loss.
  4. 2020-06-30Marico completes full acquisition — Marico bought the remaining 55% stake, valuing the total exit at an estimated Rs 350 to 400 crore as Venture Catalysts and the founders exited.
  5. 2017-03Marico acquires 45% stake — FMCG major Marico bought a 45% stake in Beardo's operating company Zed Lifestyle, marking its entry into the men's grooming category.
  6. 2016First institutional funding from Venture Catalysts — Beardo raised about Rs 2.5 crore from Venture Catalysts plus Rs 50 lakh from Snapdeal founders Kunal Bahl and Rohit Bansal.
  7. 2015Beardo founded in Ahmedabad — Ashutosh Valani and Priyank Shah launch Beardo, starting with beard oil and beard wash, after spotting an unserved men's grooming market through their earlier import business.

Data sources

  • seed-list + Wikidata↗ · last fetched 2026-05-28
  • Wikidata↗ · last fetched 2026-05-28
  • favicon↗ · last fetched 2026-05-31
  • Entrackr↗ · last fetched 2026-06-01
  • Inc42↗ · last fetched 2026-06-01
  • Entrackr Fintrackr (FY24)↗ · last fetched 2026-06-01
  • Entrackr Fintrackr (FY25)↗ · last fetched 2026-06-01
  • Storyboard18↗ · last fetched 2026-06-01
  • YourStory↗ · last fetched 2026-06-01
  • Marico (Mint press release)↗ · last fetched 2026-06-01
Updated 2026-06-01