Startup Profile
Bewakoof
Legal entity: Bewakoof Brands Private Limited
Quirky, affordable D2C fashion for young India.
Funding raised
₹270.00 Cr
Total disclosed
Latest valuation
—
Most recent round
Latest revenue
₹160.19 Cr
FY FY22
Employees
—
FY FY22
Founders
- Prabhkiran Singh
Co-founder and CEO of Bewakoof. A civil engineering graduate from IIT Bombay who started the apparel brand in 2012; announced he would step down as CEO at the end of March 2026 after 14 years.
- Siddharth Munot
Co-founder of Bewakoof. An IIT Bombay engineer who co-founded the brand in 2012 and left the company in March 2021 after about ten years.
Funding rounds
- Acquisition (majority stake) by TMRW / Aditya Birla Fashion and Retail2022-11-25₹200.00 CrLed by TMRW / Aditya Birla Fashion and Retail (ABFRL)
- Series B / Growth equity2019-10-14₹92.96 CrLed by Investcorp
Financials
MCA / self-reported| Fiscal year | Revenue | Profit / (Loss) | Employees |
|---|---|---|---|
| FY22 | ₹160.19 Cr | (₹30.70 Cr) | — |
| FY23 | ₹147.10 Cr | (₹12.70 Cr) | — |
| FY24 | ₹161.00 Cr | (₹103.00 Cr) | — |
| FY25 | ₹173.00 Cr | (₹73.00 Cr) | — |
The full story
Rich-text rendering of long_story is wired in the design pass.
Timeline
- 2026-03Founder Prabhkiran Singh to step down — After 14 years, founder and CEO Prabhkiran Singh announced he would step down at the end of March 2026, citing personal priorities.
- 2022-11-25Aditya Birla's TMRW acquires majority stake — TMRW, the digital fashion arm of Aditya Birla Group, agreed to acquire a majority stake in Bewakoof; ABFRL completed an 81.77 percent acquisition with the deal closing in February 2023.
- 2021-03Co-founder Siddharth Munot exits — Siddharth Munot left Bewakoof after about a decade with the company.
- 2019-10-14Investcorp leads roughly 11.2 million dollar investment — Bahrain-based Investcorp led a growth investment into Bewakoof, which was then selling over 650,000 products a month to more than 4 million customers.
- 2012-04Founded as a quirky T-shirt D2C brand — Prabhkiran Singh and Siddharth Munot, both IIT Bombay graduates, launched Bewakoof selling humorous slogan T-shirts to young Indians.
Data sources
- seed-list + Wikidata↗ · last fetched 2026-05-28
- Wikidata↗ · last fetched 2026-05-28
- favicon↗ · last fetched 2026-05-31
- Investcorp press release↗ · last fetched 2026-06-01
- Inc42↗ · last fetched 2026-06-01
- Entrackr↗ · last fetched 2026-06-01
- PeopleMatters↗ · last fetched 2026-06-01
- StartupTalky↗ · last fetched 2026-06-01
- MarketScreener (ABFRL acquisition completion)↗ · last fetched 2026-06-01
- Outlook Business (ABFRL to acquire Bewakoof)↗ · last fetched 2026-06-01