Startup Profile

Boult Audio

Legal entity: Exotic Mile Private Limited

India's #1 rated audio brand, bootstrapped to Rs 700 Cr revenue without external funding

E-commerceSeries AD2C Brand· New Delhi, Delhi· Est. 2017Website ↗
Boult Audio is a bootstrapped Indian D2C audio brand founded in 2017 by brothers Varun and Tarun Gupta. The company manufactures and sells TWS earbuds, headphones, speakers, and smartwatches entirely through direct-to-consumer channels without raising external funding. In FY24, Boult reached Rs 697 crore in revenue, achieving 40% year-on-year growth and becoming India's fastest-growing audio weara
Funding raised
—
Total disclosed
Latest valuation
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Most recent round
Latest revenue
₹697.00 Cr
FY FY24
Employees
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FY FY24

Founders

  • Varun Gupta

    Co-founder and CEO of Boult Audio. Marketing graduate with expertise in market research and brand strategy.

  • Tarun Gupta

    Co-founder of Boult Audio. Business graduate who co-leads the company alongside his brother Varun.

Financials

MCA / self-reported
Fiscal yearRevenueProfit / (Loss)Employees
FY24₹697.00 Cr+₹2.50 Cr—
FY23₹498.00 Cr+₹4.00 Cr—

The full story

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Timeline

  1. 2024-03Reached Rs 700 crore revenue milestone — FY24: Operating revenue increased 40% to Rs 697 crore from Rs 498 crore in FY23. Domestic sales grew 45% to Rs 620 crore; overseas sales remained at Rs 77 crore.
  2. 2024Recognized as India's #1 rated audio brand in smart hearables — CMR recognized Boult Audio as India's #1 rated audio brand in the smart hearables category in 2024, with #3 ranking in overall wearables (IDC).
  3. 2023Achieved 341.2% YoY growth in units shipped — Q1 2023: Boult recorded the highest YoY growth rate among competitors with 341.2% unit growth and captured 15.5% TWS market share (second to boAt's 30.6%).
  4. 2017Company founded with Rs 15 lakh capital — Varun and Tarun Gupta launched Boult Audio with just Rs 15 lakh in capital and initial order of 1,200 units, bootstrapped without external funding.

Data sources

  • seed-list + DPIIT allowlist↗ · last fetched 2026-05-28
  • DPIIT (Startup India)↗ · last fetched 2026-05-28
  • favicon↗ · last fetched 2026-05-31
  • Entrackr FinTrackr↗ · last fetched 2026-06-01
  • Inc42↗ · last fetched 2026-06-01
  • Startuppedia↗ · last fetched 2026-06-01
  • India.com Business↗ · last fetched 2026-06-01
Updated 2026-06-01