Startup Profile

Bulbul.tv

Legal entity: Bulbul Live Pte Ltd

Vernacular live streaming e-commerce platform for interactive video shopping

Creator EconomySeries AMarketplace· Gurugram, Haryana· Est. 2019Website ↗

Bulbul is an online live-streaming e-commerce platform founded in 2018 that enables hosts and sellers to showcase products in real-time, targeting vernacular Indian consumers. The company raised $25.5 million across three funding rounds before being acquired by The Good Glamm Group in March 2023.

Funding raised

₹211.73 Cr

Total disclosed

Latest valuation

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Most recent round

Latest revenue

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Employees

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Founders

Sachin Bhatia
Co-founder and CEO; serial entrepreneur who previously founded TrulyMadly and MakeMyTrip; angel investor in 30+ startups
Sichen Sianna Liu
Co-founder and Chief Product Officer; previously co-founded Hawa
Atit Jain
Co-founder and Chief Operating Officer; previously co-founded Pluss App (medicine delivery)

Funding rounds

Series B2020-07-28₹72.23 CrLed by Info Edge
Series A2019-10-01₹105.00 CrLed by Sequoia India
Seed2019-02-11—Led by Peak XV Partners

The full story

Rich-text rendering of long_story is wired in the design pass.

Timeline

2023-03-21Acquired by Good Glamm Group — Bulbul acquired by The Good Glamm Group through Good Creator Co vertical
2020-07-28Series B funding from Info Edge — Raised $8.7 million Series B led by Info Edge Ventures
2019-10-01Series A funding from Sequoia — Raised INR 105 crore ($14.7 million) Series A led by Sequoia India
2019-02-11Seed funding from Peak XV Partners — Raised seed round funding from Peak XV Partners
2018Founded Bulbul — Launch of vernacular live streaming e-commerce platform

Data sources

seed-list↗ · last fetched 2026-05-28
Tracxn - BulBul Company Profile↗ · last fetched 2026-06-01
Inc42 - Sequoia's Surge-Backed Bulbul Series A Funding↗ · last fetched 2026-06-01
Inc42 - Bulbul Series B Funding from Info Edge↗ · last fetched 2026-06-01
Inc42 - Good Glamm Group Acquires Bulbul↗ · last fetched 2026-06-01