Startup Profile

CityMall

Legal entity: CityMall Online Retail Private Limited

Value e-commerce for Bharat's small towns

E-commerceSeries CMarketplace· Gurugram, Haryana· Est. 2019Website ↗
CityMall is an Indian e-commerce platform founded in 2019 targeting value-conscious consumers in Tier II-IV towns through a network of community leaders. The Gurugram-based startup has raised $165 million across five funding rounds and operates a grocery and FMCG-focused model with private label products generating 65-70% of revenue.
Funding raised
₹1370.65 Cr
Total disclosed
Latest valuation
₹2656.00 Cr
Most recent round
Latest revenue
₹354.50 Cr
FY FY24
Employees
—
FY FY24

Founders

Funding rounds

  1. Series D2025-09-01₹390.10 CrLed by Accel Partners
  2. Series C2022-03-01₹622.50 CrLed by Norwest Venture Partners
  3. Series B2021-06-22₹186.75 CrLed by General Catalyst
  4. Series A2021-03-01₹91.30 CrLed by Accel Partners
  5. Seed2020-05-01₹25.00 CrLed by SAIF Partners

Financials

MCA / self-reported
Fiscal yearRevenueProfit / (Loss)Employees
FY24₹354.50 Cr(₹129.50 Cr)—
FY25₹534.00 Cr(₹159.00 Cr)1,871

The full story

Rich-text rendering of long_story is wired in the design pass.

Timeline

  1. 2025-03-31Achieved Rs 534 crore operating revenue in FY25 — FY25 operating revenue reached Rs 534 crore (25% YoY growth), with private label products contributing 65-70% of sales; total income Rs 551 crore
  2. 2022-03-01Series C milestone: 30,000+ community leaders, 25 towns — Post-Series C, expanded operations to 30,000 community leaders across 25 cities and towns with 30% month-on-month growth
  3. 2021-12-31Expanded to 20,000 community leaders and 2 lakh customers — By end of 2021, reached 20,000 community leaders across expanding geographies serving 200,000+ customers
  4. 2020-04-01Pivoted to grocery and FMCG focus — Shifted business model from electronics to planned-purchase groceries and staples during pandemic lockdown, positioning as alternative to quick-commerce
  5. 2019-01-01Founded as WhatsApp-based social commerce platform — Launched by IIT alumni to serve new-to-internet users in Tier II-IV towns through neighborhood community leaders

Data sources

  • seed-list↗ · last fetched 2026-05-28
  • Wikidata↗ · last fetched 2026-05-28
  • favicon↗ · last fetched 2026-05-31
  • Entrackr↗ · last fetched 2026-06-01
  • Entrackr↗ · last fetched 2026-06-01
  • Entrackr↗ · last fetched 2026-06-01
  • Entrackr↗ · last fetched 2026-06-01
  • Inc42↗ · last fetched 2026-06-01
  • TechCrunch↗ · last fetched 2026-06-01
  • Entrackr↗ · last fetched 2026-06-01
Updated 2026-06-01