Startup Profile

Licious

Legal entity: Delightful Gourmet Private Limited

India's first online fresh meat and seafood D2C brand

E-commerceUnicornD2C Brand· Bengaluru, Karnataka· Est. 2015Website ↗
Licious is a Bengaluru-based direct-to-consumer brand selling fresh meat, seafood and ready-to-cook products online. Founded in 2015, it runs a full-stack farm-to-fork supply chain with its own cold-chain logistics. It became India's first D2C unicorn in 2021.
Funding raised
₹3300.00 Cr
Total disclosed
Latest valuation
₹8300.00 Cr
Most recent round
Latest revenue
₹685.05 Cr
FY FY24
Employees
FY FY24

Founders

  • Vivek Gupta

    Co-founder and CEO of Licious. A chartered accountant from Chandigarh who moved to Bengaluru in 2004, he spent close to a decade in finance roles including at a venture capital firm before co-founding Licious in 2015.

  • Abhay Hanjura

    Co-founder of Licious. Born in Srinagar into a Kashmiri Pandit family and raised in Jammu, he holds a biotechnology degree and worked in the insurance sector (including India Insure) before co-founding Licious in 2015.

Funding rounds

  1. Series F22022-03-16₹1245.00 CrLed by Amansa Capital
  2. Series G2021-10-05₹431.60 CrLed by IIFL AMC Late Stage Tech Fund
  3. Series F2021-07-02₹1593.60 CrLed by Temasek and Multiples Private Equity

Financials

MCA / self-reported
Fiscal yearRevenueProfit / (Loss)Employees
FY24₹685.05 Cr(₹293.77 Cr)
FY23₹746.38 Cr(₹524.18 Cr)

The full story

Rich-text rendering of long_story is wired in the design pass.

Timeline

  1. 2024-10FY24 losses narrow 44% amid distribution resetNet loss falls to about Rs 294 crore (from ~Rs 524 crore in FY23) as the company shuts third-party channels like Dunzo and Swiggy Meatstore and focuses on its owned app and quick commerce; targets EBITDA breakeven.
  2. 2022-03-16Raises ~$150M round led by Amansa CapitalFunding round led by Amansa Capital with Kotak PE and Axis Growth Avenues; CEO noted around 30 percent came from existing investors and it was largely a primary round.
  3. 2021-10-05Becomes India's first D2C unicornA $52M round led by IIFL AMC's Late Stage Tech Fund pushes valuation past $1 billion, making Licious the first direct-to-consumer unicorn in India and the country's 29th unicorn of 2021.
  4. 2021-07-02Raises $192M Series F led by Temasek and MultiplesLargest funding round, making Licious the highest-funded company in the online meat segment.
  5. 2015Licious founded in BengaluruVivek Gupta and Abhay Hanjura launch Licious as a full-stack online fresh meat and seafood brand, starting with around 1,300 orders in October 2015.

Data sources

  • seed-list + Crunchbase ODM · last fetched 2026-05-28
  • Editorial (press release) · last fetched 2026-05-28
  • Editorial (press release) · last fetched 2026-05-28
  • DPIIT (Startup India) · last fetched 2026-05-28
  • Wikidata · last fetched 2026-05-28
  • Wikidata · last fetched 2026-05-28
  • Inc42 · last fetched 2026-06-01
  • Business Standard · last fetched 2026-06-01
  • Entrackr · last fetched 2026-06-01
  • The Capital Quest · last fetched 2026-06-01
  • hrnxt.com (Series F2 / Amansa round) · last fetched 2026-06-01
  • BizzBuzz (unicorn round) · last fetched 2026-06-01
  • The Weekend Leader (founder story) · last fetched 2026-06-01
  • Founder Voice (Abhay Hanjura bio) · last fetched 2026-06-01
Updated 2026-06-01 · CIN: U15400KA2015PTC082572