Startup Profile

Mensa Brands

Legal entity: Mensa Network Private Limited

India's house of consumer brands, building D2C winners under one roof

E-commerceUnicornD2C Brand· Bengaluru, Karnataka· Est. 2021Website ↗
Mensa Brands is a Bengaluru-based house-of-brands company that acquires majority stakes in profitable Indian direct-to-consumer brands across fashion, beauty, home and personal care, then scales them using shared technology, marketing and supply-chain capability. Founded in 2021 by former Myntra CEO Ananth Narayanan, it became India's fastest unicorn, reaching a billion-dollar valuation within six
Funding raised
₹2490.00 Cr
Total disclosed
Latest valuation
₹9960.00 Cr
Most recent round
Latest revenue
₹499.63 Cr
FY FY23
Employees
—
FY FY23

Founders

  • Ananth Narayanan

    Founder and CEO of Mensa Brands (now BRND.ME). Former chief executive of Myntra and Jabong, and a former senior partner at McKinsey & Company before entering Indian e-commerce.

Funding rounds

  1. Series B2021-11-16₹1120.50 CrLed by Alpha Wave Ventures (Falcon Edge Capital)
  2. Series A2021-05-31₹415.00 CrLed by Accel

Financials

MCA / self-reported
Fiscal yearRevenueProfit / (Loss)Employees
FY23₹499.63 Cr(₹227.03 Cr)—
FY24₹557.66 Cr(₹155.85 Cr)—

The full story

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Timeline

  1. 2026-02-20Reverse flip to India completed as BRND.ME — Now rebranded BRND.ME, the company completes its redomiciliation from Singapore to India after NCLT Chandigarh approval, consolidating its group entities ahead of a planned IPO within 12-18 months.
  2. 2025-01FY24 loss narrows 31% — Operating revenue grows 11.6% to INR 557.66 Cr and consolidated net loss narrows about 31% to INR 155.85 Cr as the company cuts costs and focuses on profitability.
  3. 2021-11-16Becomes India's fastest unicorn — Closes $135M Series B led by Alpha Wave Ventures at roughly $1 billion valuation, becoming the fastest Indian startup to reach unicorn status, about six months after launch.
  4. 2021-05-31Raises $50M Series A led by Accel — First funding round of about $50 million in equity and debt, led by Accel with participation from Falcon Edge, Norwest, Alteria Capital and InnoVen Capital.
  5. 2021-05Mensa Brands founded — Ananth Narayanan, former Myntra CEO, launches Mensa Brands in Bengaluru as a house-of-brands company acquiring majority stakes in profitable D2C brands.

Data sources

  • seed-list↗ · last fetched 2026-05-28
  • favicon↗ · last fetched 2026-05-31
  • TechCrunch↗ · last fetched 2026-06-01
  • Inc42 (Series A)↗ · last fetched 2026-06-01
  • Inc42 (Series B / unicorn)↗ · last fetched 2026-06-01
  • Inc42 (FY24 financials)↗ · last fetched 2026-06-01
  • Inc42 (reverse flip to India)↗ · last fetched 2026-06-01
  • Inc42 (BRND.ME reverse flip completed)↗ · last fetched 2026-06-01
Updated 2026-06-01