Startup Profile

Purplle

Legal entity: Manash Lifestyle Private Limited

India's value-focused omnichannel beauty marketplace

E-commerceUnicornE-commerce· Mumbai, Maharashtra· Est. 2011Website ↗
Purplle is an Indian omnichannel beauty and personal care commerce platform founded in 2012 by Manish Taneja and Rahul Dash. It runs a third-party marketplace alongside in-house and acquired brands such as Faces Canada, Good Vibes and DermDoc. It became a unicorn in 2022 and competes primarily with Nykaa.
Funding raised
₹4648.00 Cr
Total disclosed
Latest valuation
₹9960.00 Cr
Most recent round
Latest revenue
₹679.60 Cr
FY FY24
Employees
FY FY24

Founders

  • Manish Taneja

    Co-founder and CEO of Purplle. An electrical engineering graduate from IIT Delhi (2007) who worked in financial services at Avendus Capital and Fidelity Growth Partners India before co-founding Purplle in 2012.

  • Rahul Dash

    Co-founder and COO of Purplle. An IIT engineer who co-founded the company with Manish Taneja in 2012 after doing primary market research across stores in and around Mumbai.

  • Suyash Katyayani

    Co-founder of Purplle, named among the founding team alongside Manish Taneja and Rahul Dash.

Funding rounds

  1. Series F2024-10-14₹1500.00 CrLed by Abu Dhabi Investment Authority (ADIA)
  2. Series E2022-06-09₹273.90 CrLed by Paramark Ventures
  3. Series D2021-11-22₹800.00 CrLed by Kedaara Capital and Premji Invest

Financials

MCA / self-reported
Fiscal yearRevenueProfit / (Loss)Employees
FY24₹679.60 Cr(₹124.10 Cr)
FY23₹475.00 Cr(₹230.00 Cr)

The full story

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Timeline

  1. 2024-10Series F round closes at $180MADIA-led round of Rs 1,500 crore at a $1.2-1.3 billion valuation, with Premji Invest, Blume Ventures and Sharrp Ventures participating.
  2. 2024FY24 revenue hits ~Rs 680 Cr, loss halvesOperating revenue grows 43% to Rs 679.6 crore and net loss falls 46% to Rs 124 crore.
  3. 2022-06Becomes a unicornRaises $33M Series E from Paramark Ventures, crossing a $1.1 billion valuation and entering the unicorn club.
  4. 2021-11Series D round closes at ~$106.7MRound led by Kedaara Capital and Premji Invest with Sequoia and Blume, valuing Purplle at about $600 million.
  5. 2012Purplle foundedManish Taneja and Rahul Dash launch Purplle as an online beauty and personal care marketplace under Manash Lifestyle Pvt Ltd.

Data sources

  • seed-list · last fetched 2026-05-28
  • favicon · last fetched 2026-05-31
  • YourStory · last fetched 2026-06-01
  • Tracxn · last fetched 2026-06-01
  • Entrackr (Series D) · last fetched 2026-06-01
  • Entrackr (Series F) · last fetched 2026-06-01
  • Entrackr (FY24 financials) · last fetched 2026-06-01
  • Inc42 (FY24 financials) · last fetched 2026-06-01
  • Inc42 (FY23 financials) · last fetched 2026-06-01
  • Entrepreneur India (unicorn / Series E) · last fetched 2026-06-01
Updated 2026-06-01