Startup Profile
Wow Skin Science
Legal entity: Body Cupid Private Limited
Natural, chemical-free skincare and haircare for India
Funding raised
₹813.30 Cr
Total disclosed
Latest valuation
₹2282.50 Cr
Most recent round
Latest revenue
₹99.80 Cr
FY FY21
Employees
—
FY FY21
Founders
- Manish Chowdhary
Co-founder of Wow Skin Science. Started the brand in 2014 with a background in e-commerce, building it into one of India's larger D2C personal care players.
- Karan Chowdhary
Co-founder of Wow Skin Science and brother of Manish Chowdhary. Co-built the company's natural beauty brand and D2C model.
- Ashwin Sokke
Co-founder of Wow Skin Science, part of the founding team that launched the brand in 2014.
- Arvind Sokke
Co-founder of Wow Skin Science, part of the founding team that launched the brand in 2014.
Funding rounds
- Growth / Series C2022-06-01₹375.00 CrLed by GIC
- Private equity / Series C2021-04-08₹415.00 CrLed by ChrysCapital
Financials
MCA / self-reported| Fiscal year | Revenue | Profit / (Loss) | Employees |
|---|---|---|---|
| FY21 | ₹99.80 Cr | (₹8.78 Cr) | — |
| FY22 | ₹340.40 Cr | (₹135.80 Cr) | — |
| FY23 | ₹258.11 Cr | (₹213.00 Cr) | — |
| FY24 | ₹233.49 Cr | (₹130.00 Cr) | — |
The full story
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Timeline
- 2024-09Fresh layoffs amid funding struggles — A fresh round of layoffs followed failed attempts to raise capital and revive sales, with reports the company had only a few months of runway and was seeking a buyer as investors looked to exit.
- 2023-07Layoffs and cost-cutting begin — Facing declining sales, the company began cost-cutting and laid off staff across functions.
- 2022-06-01GIC invests $48 million (Rs 375 crore) — Singapore's sovereign wealth fund GIC invested about $48 million (Rs 375 crore) for a 17.24% fully diluted stake, lifting valuation to roughly $275 to $280 million.
- 2021-04-08ChrysCapital invests $50 million — Private equity firm ChrysCapital invested $50 million for roughly a 35% stake, valuing the company at about $125 million.
- 2014Company founded — Wow Skin Science launched in Bengaluru as a direct-to-consumer natural beauty and personal care brand, operated under Body Cupid Private Limited.