Preventive Health Checkup Platform
Annual preventive health checkup subscriptions with personalised test packages, at-home sample collection, and doctor-explained reports — making preventive care a habit, not a crisis response.
At a glance
Monthly Revenue
₹10L – ₹1Cr
Time to First Revenue
3 months
Break-even
20-28 months
Setup Cost
₹60L – ₹1.5Cr
Gross Margin
45%
Difficulty
Advanced
Start Here — This Week
Partner with a NABL-accredited lab for sample processing, build subscription portal, target 20 companies for corporate wellness packages
Post-COVID Indians doing preventive checkups increased 45%; employer-paid health packages up 60%
Revenue Model
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Detailed financial model · Supplier & vendor contacts · 90-day checklist · City-wise demand data
Things to Be Mindful Of
- Doctor video consultation to explain results is the key differentiator from labs that just send PDF reports
- ABHA (Ayushman Bharat Health Account) integration enables digital health records sharing
Unit Economics
Real benchmarks from Indian operators in this space
Customer Acq. Cost
1000
Lifetime Value
8000
LTV : CAC
8
Avg Order Value
2500
Monthly Churn
25
CAC Payback
5
Annual package ₹1,500–₹5,000; corporate bulk purchase at ₹1,200 per employee drives volume.
Search Demand Trend
Google Trends — India — past 5 years
Indian Competitors & Players
Know your competition before you start
Key players
| Company | Scale / Revenue Signal |
|---|---|
Lal PathLabs Listed Company | Pan-India labs; preventive packages standard offering. |
Thyrocare Lab Chain | Price leader; Aarogyam packages very popular. |
Apollo Diagnostics Hospital Chain | Premium labs; bundled with Apollo health plans. |
State Business Incentives
Capital subsidies, grants & sector incentives available in your state
Select a state above to see available incentives.
Real Founder Story
Mohit Verma
CheckupNow · Pune · 2021
Month 6
₹2.2L/month
Month 12
₹7L/month
Team size: 4
What Worked
Corporate HR subscriptions — booked entire company for annual health checks at ₹1,499/employee. Diagnostics lab gave us 35% margin, HR got compliance, employees got convenience. Win-win-win model.
Biggest Mistake
Individual consumer marketing was expensive. B2B HR channel had 10x ROI — one HR manager booking brought 50–500 employees. Dropped all B2C spend.
Licenses & Registrations
Pros & Cons
Pros
- India diagnostics market at ₹90,000 crore growing 12% annually
- Corporate wellness mandates creating B2B demand
- Subscription creates predictable revenue unlike episodic diagnostic labs
Cons
- 1mg, Practo, and PharmEasy Diagnostics well-funded
- Lab network partnership complexity
- NABL accreditation required for tests to be insurance-claimable
Real-World Proof
India preventive health market at ₹15,000 Cr; corporate checkups growing 30% annually
— Only 20% of urban Indians get annual health checks — growing health awareness and employer mandates driving adoption.
Corporate health insurance mandates trigger surge in annual checkup bookings
— Companies face ESIC and health insurance compliance requiring annual checkups for all employees — creates B2B captive demand.
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Sources & References6
- [1]FICCI Healthcare Report 2024 — India preventive health market at ₹15,000 Cr; corporate checkups growing 30% annually
- [2]Economic Times 2024 — Corporate health insurance mandates trigger surge in annual checkup bookings
- [3]Unit Economics — Annual package ₹1,500–₹5,000; corporate bulk purchase at ₹1,200 per employee drives volume.
- [4]Google Trends — Search demand index — India, 5-year window
- [5]DPIIT Startup Recognition Database (Dec 2023) — Ministry of Commerce & Industry — DPIIT recognised startups
- [6]MCA21 Company Master Data — data.gov.in — Ministry of Corporate Affairs — registered MSME companies
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